How Bloggers Make a Living Online and How to Get Started

Blog spelled out in tiles

It is no secret that there are bloggers out there making anywhere from a couple thousand dollars a month to nearly six figures. Imagine how nice it would be to work from home, and make more money than you do now? For me that is the dream. How many of us wake up and go to a job that we hate? Or a job that makes us completely miserable? I’m going to walk you through some of the ways that bloggers are bringing in their revenue, and give you tips on how you can do it too. Starting a blog can be hard work, but the ways that bloggers are making a living online are no secret, you just have to do the research and find the right ways to incorporate earning methods into your blog.

(Disclaimer-Earnings are not guaranteed and results will vary. Also, I am compensated for affiliate links in this post.)

Affiliate Marketing

Affiliate marketing tends to be the major way that bloggers make their money. This is because there are thousands of affiliate marketing programs that you can sign up for, and an almost unlimited number of products to sell. If you don’t know what affiliate marketing is, basically all you need to know is that you are essentially selling products for companies in exchange for a commission or fee. This is done by using special links that customers can follow to purchase, and that the companies can track so that they know who is earning the sale.

Affiliate marketing can be highly lucrative if you have the right products and you have a decent amount of traffic to your blog. By building a following and a steady flow of traffic, you can ensure that people are going to see your links, and that at least a handful of people will click through. Whatever niche or topic that you decide to blog about, make sure that you find the right products to sell, and that they match the needs and wants of your audience. Finding creative ways to display your affiliate links or using banners can be great ways to drive affiliate sales.

Sponsored Posts

Once you have established a presence in your niche, and have proven that you are a credible and authoritative voice, companies may start to make offers for you to sponsor their products. This is different from affiliate marketing because you receive the money in exchange for writing about the company. This means that even if nobody clicks through or makes a purchase with the company, you will still get paid because your side of the deal was simply to promote the company or product to your audience.

The amount of money that you can make is usually based on how popular your blog is, and how many readers you have. Someone with 100,000 monthly readers can demand a higher price in exchange for a post, than someone with 10,000 monthly readers. However, even at a low reader count you can find opportunities to make sponsored posts. If there are no companies reaching out to you, maybe try reaching out to companies in your niche and asking. The worst they can do is say no.


Placing advertisements on your blog is very similar to sponsored posts, but with one key difference: who places it. In a sponsored post you are writing an article or mentioning a product, while an advertisement is giving permission to a company to place the ad somewhere on your page. With an advertisement you are not doing the actual work, just letting the ad be placed on your site is enough to make money.

There are two main types of advertisements.

One is called a Cost Per Click (or CPC) ad, which means that every time a reader clicks on the ad, you get paid a set amount. This is different from an affiliate link because you get paid whether or not they make a purchase, and you do not earn a commission if they do decide to buy.

The other type of advertisement that you see with blogs, is called a Cost Per Million (CPM) advertisement. For every 1,000 people that view your ad, you get paid at whatever rate has been determined. Don’t ask me why it is called a cost per million ad when it goes by each thousand views. I don’t make the terms. This is generally the type of ad that you would see on a Facebook page or before a Youtube video. With the right amount of monthly viewers this can be highly lucrative.


Since many bloggers are considered experts or at least highly knowledgeable in their fields, they are able to write books, e-books, and downloadable PDF’s on subjects that relate to what their blog is about. They are able to use these to not only make money, but also to acquire emails for their mailing lists. Building an email list is a key component of blogging, because it allows you to send out new blog posts to your readers. This helps with promoting affiliate links, building a steady following, and having the reader count to boost advertising revenue.

Some of you may be thinking, “I don’t know how to write a book”. The nice thing about this is that you don’t have to. There are so many ways that you can get around this. You could compile some of your blog posts into an e-book, or you could hire someone to write it for you. Sites like Fiverr can be an affordable way to find a writer that can get you through the whole process. You can give them a topic and ideas and they can give you a book of whatever length you desire, ready for publication. So if you want to pursue this route, you have many different ways to go about it.

Offering Services

There are a lot of bloggers out there that use their blogs to promote services to their readers. These could be things like personal training courses, or managing your social media pages. A marketing blogger could very easily transition a reader into a customer by offering their expertise or work on helping to market their customers blog or business. Personal training courses can be big business if you think that you have the tips and tricks necessary to help train others to be successful in your field.

Allowing Guest Posts

Guest posts are crucial to building a blog following. Being able to put your content on someone else’s blog can help you to get in front of their audience. Usually this involves a link back to your page. The link not only helps their readers find their way to your blog, but links from authoritative blogs with high rankings can help boost your SEO ranking. Better SEO ranking means more organic traffic, and more organic traffic means more opportunities to sell products.

If you have a blog that has a nice following, you can offer up the ability for others to guest post on your blog, for a fee. You get to decide if the content is something that your readers will want to read, so don’t just allow every person that pays you the opportunity to guest post. I would recommend limiting these to a certain number each month, to avoid your readers thinking that you are selling out.

Go Start a Blog

Now that you have seen all of the different ways that it is possible to earn money with a blog, why wouldn’t you give it a try? Starting a blog can be hard work but there is proof out there that it can be worth it once the money starts to roll in. You never know if you don’t try! I recommend using Bluehost to get started because they are one of the most popular blog hosting sites and it has easy WordPress compatibility. You also a free domain name for the first year and a free SSL certificate is included. This is an affiliate link so if you choose to create a blog I will be compensated. This helps me to fund my blog and grow it. Although it is an affiliate link, I do think it is the easiest way to get started with your own blog.

Thanks for Reading!

I hope that you have enjoyed this post. If it has helped you to monetize your blog then awesome! If you are now interested in starting your own, I hope that you have nothing but success in your new venture. Feel free to like this post, share it, comment, or follow for more content. Thank you so much for checking out my blog and good luck!

6 thoughts on “How Bloggers Make a Living Online and How to Get Started

    1. To get approved for Google Adsense (the most popular), you don’t need a certain number of visitors. It is based more on whether or not you have quality content, your blog is easy to navigate, the age of your blog, and whether or not you have enough posts. I hope this helps!

      Liked by 1 person

      1. I can’t say for sure because I don’t know the exact criteria for getting approved. All I can recommend is that you continue to post good content and apply to get approved. If you don’t get approved the first time then do some research and keep trying until you do get approved. Good luck!

        Liked by 2 people

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